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ADVANCED TYPOGRAPHY - PROJECT 1A

ADVANCE TYPOGRAPHY - PROJECT 1A


16/09/20 - 30/09/20 (Week 4 - Week 6)
Chan Jing Wen (0340480)
Advanced Typography
Project 1A


LECTURE NOTES

Lecture 4
16/09/20 (Week 4)

No class. Lecture notes for YouTube Lecture is in Advanced Typography - Exercise.

Lecture 5 
23/09/20 (Week 5)

YouTube Lecture: Perception and Organization 
A lot of what people see and understand is what we manipulate them to see. This is used a lot as a graphic designer in advertising. 

Contrast in Typography:
The different use of text is able to create contrast. Contrast is used to create distinction and differentiation. Without contrast, readers might find it hard to differentiate different types of information. Contrast can be created through different type size, type weight, color, font family, and more.
  1. Contrast in size:
    • Having different type size to emphasize certain information.
    • Don't use type size that are too big compared to the other information unless it is meant to be as it is.
  2. Contrast in weight:
    • Light, book, bold, etc.
    • Different weights can help emphasize certain information. 
  3. Contrast in form:
    • Distinction between a capital letter and its lowercase equivalent
    • Roman vs Italics
    • Condensed vs Expanded
  4. Contrast in Texture:
    • Texture refers to the way the lines of type look as a whole up close and from a distance
  5. Contrast in Direction:
    • Using vertical axis, horizontal axis, and angles
  6. Contrast in Colour:
    • Adding a second colour to lessen values of certain text
Form in Design:
It refers to the overall look and feel of the elements that make up the typographic composition. It is the part that plays a role in visual impact and first impression.

Lecture 6
30/09/20 (Week 6)

Mr Vinod briefed us on our Project 1B, which is continuous to our current project. More information recorded in the blog Advanced Typography - Project 1B.


INSTRUCTIONS



PROJECT 1A - Key Artwork (Week 4 - Week 7)

Week 4 (16/09/20)

For project 1, we have to choose between the 3 topics from our exercise 1 and create a key artwork from it. The 3 topics are:
  1. The ABC of Bauhaus Design Theory
  2. All Ripped Up: Punk Influence in Design
  3. Russian Constructivism and Graphic Design

We are allowed to use typeface outside of the 9 typeface provided to us, and we are also allowed to use more colours for this project. 

As all of my exercise 1 layout was done on All Ripped Up: Punk Design, I decided to use the same topic for this project as I've briefly read about Punk Design in the past for the exercise. However, I still did more research on Punk Design in order for me to understand more and incorporate more elements in my key artwork for this project.

Below are the websites/videos/reference pictures that I referred to:



Reference Photos:
Figure 1.1 Reference Photo 01

Figure 1.2 Reference Photo 02

Figure 1.3 Reference Photo 03

Figure 1.4 Reference Photo 04

Figure 1.5 Reference Photo 05

Figure 1.6 Reference Photo 06

Figure 1.7 Reference Photo 07

Figure 1.8 Reference Photo 08

Figure 1.9 Reference Photo 09

Figure 2.1 Reference Photo 10

After doing all my research, I started working on a draft. Below is the layout I had in mind. At the beginning, I downloaded a lot of punk typeface to use, but in the end I felt like it would be better if I use a "proper" typeface and add in effects to make it look more punk, also because none of them were really what I wanted.

Figure 2.2 Process 01

After that, I edited the word "PUNK" first by making it seem like the word was spray paint onto a surface with a stencil. 
Figure 2.3 Process 02

I then added in some colours as I felt like it would help with the effect better.

Figure 2.4 Process 03

At this point, I felt like the text and elements seemed separated, especially the "All Ripped Up:" as it didn't stand out. In the end, I tried adding a torn paper effect, but I let two of the boxes to be yellow as it was too striking if all of them were in a different colour. 

Figure 2.5 Process 04

I still felt like it was lacking something, especially because the "In Design" was the only circular object while others are just displayed horizontally. So, I added some graphical elements and added a shadow (?) to the back of "In Design" to make it pop up as well as tie all the colours together.

Figure 2.5 Attempt 01 - Version 01

I kind of liked the outcome so I tried doing it in different colours:

Figure 2.6 Attempt 01 - Version 02

Figure 2.7 Attempt 01 - Version 03 (B&W jpg)

Figure 2.8 Attempt 01 - Version 04 (B&W png)

Week 5 (23/09/20)

I reattempted the whole thing as I wasn't really happy with it, and so were my lecturers. After doing more research and looking up more references, I started working on my new designs. Below are my attempts:

For my second attempt, I actually came out with the layout first before adding the visual elements. I added the danger strip as punk goes against social norm and people tend to label things that aren't "normal" to be a danger to society.

Figure 2.9 Attempt 02 - Version 01

Figure 3.1 Attempt 02 - Version 02

After that, I tried to explore my 3rd attempt with the keyword "ripped". I tried adding a ripped effect to my designs. At first, I made the words "all" and "up:" into razer blades to push the "ripped" aspect. I felt like it wasn't necessarily working as it looked weird in terms of sizing, so I reattempted it, thus the creation of Ver 3 and 4.

Figure 3.2 Attempt 03 - Version 01

Figure 3.3 Attempt 03 - Version 02

Figure 3.4 Attempt 03 - Version 03

Figure 3.5 Attempt 04 - Version 04

Week 6 (30/09/20)

After receiving feedback from Mr Vinod, I made further adjustments on my Attempt 04.

I redid the tears because I really didn't like how it looked previously. After searching on YouTube, I combined 2 tutorial techniques on YouTube together to achieve my desired tear. Previously, I only used one of them, and it just didn't turn out the way I wanted it to, so I had to improvise on that. The links to these tutorial are her. Tutorial 01 Tutorial 02

Figure 3.6 Attempt 04 - Version 05

I then showed it to Mr Asrizal. He suggested that I make it look a little less refine around the edges of the tears, especially where the printing of the letters are. I made my adjustments based on it again.

Figure 3.7 Final Key Artwork - JPG File

Figure 3.8 Final Key Artwork - PDF File 


FEEDBACK

Week 5 (23/09/20)
General Feedback: 
When you do the key artwork, start by Black and white. It should be able to stand as a black and white artwork before adding colours. 

Specific Feedback: 
Not very good, the graphic elements don't seem to serve a purpose. Everything doesn't really go together. 

Week 6 (30/09/20)
Specific Feedback: 
(pt1) The tear idea is okay but it shouldn't be all going in the right direction. The typeface isn't really good, try to find a typeface that is more refined. The grey background looks a little bit off, but a colour might look fine. Increase the point size for "Punk Influence in Design" 
(pt2) The tear around the text is a little bit too refined, try to make it look more rough around the edges. 

Week 7 (7/10/20)
General Feedback: 
Use what we've learned previously, use the grid system.

Specific Feedback:
Key Artwork: Good job on the rips, just that I need to know why is rip a part of punk. Key artwork is great, the use of typeface is also good, very detailed. 


REFLECTION

Experience :
Week 4 (16/09/20); I had a bit of trouble thinking of the layout of the key artwork for some reason. I feel like I wasn't really inspired to do this :') Also, I couldn't even find a typeface that was similar from what I had in mind, which I'm kinda bumped about. Not sure if my outcome is okay, but hopefully I'll feel more inspired after this week. Week 5 (23/09/20); Since my ideas didn't really work, I was a bit confused on how to proceed, but after exploring more, I was still able to find some ideas to work on. Week 6 (30/09/20); This week was a bit more clearer as both lecturers were fine with the idea and I had a better understanding on how I can improve the  key artwork with the feedback. 

Observation :
Week 4 (16/09/20); I noticed that I've been using Futura Std. a lot for my exercises and projects. Not sure if that's okay, but I just feel like it vibes with most of the ideas I have in mind. Week 5 (23/09/30); I noticed that I can actually work on the idea "ripped" instead of just focusing on the text "punk" as that was the main reason I felt constraint in the project. Week 6 (30/09/20); I noticed that Illustration can actually do more things than I expected it to because I thought most of the effects that I wanted for this key artwork could only be done in Photoshop. 

Findings :
Week 4 (16/09/20); I find it a bit easier for me to come out with an idea for punk instead of the other two topics. Maybe cause I've only really did my research on punk design during the first exercise, so I just felt more familiar with it. Week 5 (23/09/20); I find that it really takes time for me to research well on a topic and think of a way to translate the idea. Sometimes while I do the design, I end up getting lost again and forget the topic. Week 6 (30/09/20); I find that I still find it hard to find appropriate typeface for my work ever since typography class. I think I might need to find a way or maybe what kind of keywords would help me in searching for better typeface. 


FURTHER READING

EXPOLORING TYPOGRAPHY by Tova Rabinowitz Deer
23/09/20 - 07/10/20 (Week 5 - Week 7)

Figure 3.9 Exploring Typography

Week 5: pg 2-4

Eary Writing Systems
Early Sumerian Writing and Egyptian Hieroglyphics were created back in the 3000 BCE. At the beginning, it all started with pictograms. Ideograms were introduced to Sumerian Writing only around 2500BCE, and it made things easier as it allowed them to have a smaller list of symbols to memorize and practice writing. Eventually, these two writing systems slowly evolved into pictographs, ideograms, and phonograms. Around the 1800 BCE, ancient China were also developing their written language. They used to have carve into bones and tortoise shells to communicate with dead ancestors and tell fortunes, which is one of the earliest forms of communication in China's culture. The also used bamboo pens to write on silk cloth and on wooden and bamboo slats. 

Phoenician Alphabets were used by Phoenician people. It is an abstract phonogram-based alphabet of twenty-two  characters. It placed an important in trading across the world around 1500BCE. After that, many other phonogram-based written languages were developed (eg: Arabic). It was around 1000BCE when Greeks adopted the Phoenician Alphabet by changing some consonants and adding vowels. 
Here are some of he definitions of terms for different types of writing systems: When the Romans invaded Greece around 100BCE, the riches of Roman took away contents from Grecian library, and it influenced the Roman culture as they studied, revered, adapted, and dispersed throughout the Roman Empire. It was then were Latin alphabets were created, and it is now the common writing system that people are using currently in our society.

Below are some of the definitions of terms mentioned in the book:
Typography is the study, use, and design of type
Petroglyph is a rock engraving
Pictograph is a prehistorical rock painting, also known as a pictogram
Pictogram is a simplified image illustrating a specific word
Ideogram is an image that stands for a concept or idea
Phonogram is a symbol that represents a spoken sound
Logogram is a symbol that represents a whole word, like @ or $ or #

Week 6: pg 7-11
Development of Medieval Script
Around the thirteen centuries, European Gothic designs were a thing as it parchment led scribes were pricy so they lettering styles become narrower and narrower. Gothic design during that period were mainly heavy, rigid, tall, narrow in appearance. It is commonly referred as blackletter because of how heavy they look visually. A style called whiteletter emerged during the fourteenth-century in Italy and southern Europe. These scripts were significantly lighter, rounder, and less ornate than blackletter scrips of the era. 

Development of Typefaces during the Renaissance
In 1470, Nicolas Jenson created a highly legible typeface based on the whiteletter script. Jenson's typeface as well as others similar to it are referred to as Humanist typefaces as they are based on the handwriting of Italian scribes. Later on in the sixteenth century, lighter and more legible typeface were designed based on Humanist typefaces and they were widely used in France. These typeface were referred to as Old Style typefaces. The designers that help popularize these typeface were Geofroy Tory and Claude Garamond. Around 1500CE, the first ever italic typeface was created. Unlike the modern day italic, italics then weren't a type style of an existing typeface, they were a system which has a handwritten style and takes up less space on a page so publishers could sell smaller books. 
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